Sr. Manager, Buyer Strategy - eBay Live

About eBay

At eBay, we're more than a global ecommerce leader — we're changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets around the world. We're committed to pushing boundaries and leaving our mark as we reinvent the future of ecommerce for enthusiasts. Our customers are our compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work — every day. We're in this together, sustaining the future of our customers, our company, and our planet. Join a team of passionate thinkers, innovators, and dreamers — and help us connect people and build communities to create economic opportunity for all.

About The Team & Role

eBay Live is reinventing how people shop - merging live entertainment, community, and commerce into one experience. Sellers host interactive live-streams where buyers watch, chat, and purchase instantly across a wide range of categories. We are looking for a Senior Manager, Buyer Strategy to shape how customers become aware of, engage with, and keep coming back to eBay Live. This role will focus on defining overall viewer & buyer strategy, driving demand quality & productivity, and partnering cross-functionally to unlock growth across categories & geographies This is a high-impact individual contributor role to start with strong cross-functional influence across product, marketing, and operations. Opportunity to shape a supporting team once on board.

What You Will Accomplish

Define Demand Strategy & Growth Levers

• Develop and evolve overall viewer & buyer strategy end to end
• Identify key customer segments, behaviors, and growth opportunities using data and market insights
• Define what success looks like for viewers & buyers on eBay Live (e.g. productivity, retention, GMV contribution)
• Translate insights into clear strategies and actionable initiatives

Drive Buyer Activation & Success

• Partner with marketing & product to improve awareness, consideration, engagement, conversion & retention of customers
• Partner with teams that design playbooks to help buyers & potential buyers better understand & engage with live formats
• Identify friction points in the buyer journey and work with product to simplify and improve the experience
• Support development of incentives, programs, and tools that drive buyer growth

Own Buyer Insights & Performance Tracking

• Establish and track key buyer metrics
• Analyze buyer performance to identify patterns, gaps, and opportunities
• Provide regular insights and recommendations to leadership and cross-functional teams
• Help shape weekly business reviews and operating cadences with a strong buyer lens

Partner Cross-Functionally to Improve the Platform

• Work closely with product to inform roadmap priorities based on buyer needs
• Partner with category & programming teams to align demand with supply & content strategies
• Collaborate with trust and policy teams to ensure safe, high-quality buyer experiences
• Act as the voice of the buyer across the organization

Support Category & Market Expansion

• Contribute to category-specific buyer strategies based on market dynamics
• Help identify which buyers to prioritize, when, and why
• Support expansion into new categories by defining buyer profiles, overall demand needs, and activation approaches

What You'll Bring

• 8+ years of experience in ecommerce, marketplaces, or customer roles. Blend of startup & enterprise experience is a plus
• Experience in growth, operations, or strategy roles is highly preferred. Working closely with or embedded in product teams is a plus.
• Strong analytical and strategic thinking — ability to turn data into insights and actions
• Proven ability to drive initiatives cross-functionally without direct authority
• Strong communication skills with the ability to influence stakeholders at multiple levels
• A dynamic, proactive approach, an ability to create clarity out of ambiguity (while also being comfortable with ambiguity), and the desire to work in a very fast-paced, evolving environment
• Interest in live commerce, creator ecosystems, or video-driven marketplaces
• AI Native thinking and skills (vibe coding, agent building)

What Success Looks Like

• Potential customers become viewers, and viewers become buyers, quickly
• Increase in buyer productivity (e.g. GMV per buyer, watch time)
• Higher buyer retention and repeat engagement
• Clear, data-driven buyer strategy guiding product and business decisions
• Strong alignment across teams on how to grow and scale buyer demand

Additional Details

The base pay range for this position is expected in the range below: C$129,200 - C$172,500 Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience. The total compensation package for this position may also include other elements, including a target bonus and restricted stock units (as applicable) in addition to a full range of medical, financial, and/or other benefits (including RRSP eligibility, various paid time off benefits, such as PTO and parental leave). Details of participation in these benefit plans will be provided if an employee receives an offer of employment. This job posting relates to an existing vacancy within eBay. eBay is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, and disability, or other legally protected status. If you have a need that requires accommodation, please contact us at talent@ebay.com . We will make every effort to respond to your request for accommodation as soon as possible. View our accessibility statement to learn more about eBay's commitment to ensuring digital accessibility. We use cookies to enhance your experience and may use AI tools for administrative tasks in the hiring process. To learn how we handle your personal data and use AI responsibly, please visit our Talent Privacy Notice , Privacy Center and AI Hiring Guidelines .