Marketing Analyst, Customer Behavior & Lifecycle
Job Details
You'll analyze customer behavior data in Fanatics' CDP to build targeting segments and personalization strategies, partnering with senior analysts and engineering teams while owning database health standards and suppression logic. The role requires 3+ years in ecommerce/CRM analytics with SQL expertise, and you'll also evangelize AI adoption across the lifecycle marketing team by identifying operational efficiencies and piloting AI/ML workflows.
About the Role
Position Overview
We are seeking a Marketing Analyst to support customer behavioral analysis on our Lifecycle Marketing team. This role works closely with our Senior Marketing Analyst to identify and enable high-quality behavioral signals and customer-level attributes in our CDP for targeting and personalization across our cross-channel marketing campaigns, optimizing for engagement and list-health. They will be a resource for various teams across Fanatics to answer ad hoc questions about customer behavior (eg. "how do buyers of a certain brand compare to those across the entire enterprise?"). Additionally, they will be an evangelist for AI adoption across the team – identifying opportunities for operational efficiencies and deeper analytics through AI workflows. This is a highly collaborative role that blends technical curiosity with behavioral signals to further develop a wholistic customer view and experience.
Key Responsibilities
- Partner with senior marketing analysts, engineering, and strategy teams to define, validate, and enable customer-level behavioral signals and attributes across our CDP.
- Support lifecycle marketing initiatives by providing behavioral insights for targeting, segmentation, and personalization.
- Act as SME on customer activity data, connecting disparate data sets to answer questions on ecommerce customer behavior across the enterprise.
- Define standards to monitor and maintain overall marketing database health, including subscriber validity, engagement signals, and suppression logic.
- Own the advancement of AI capabilities for the Customer Operations Lifecycle Marketing team, identifying and piloting opportunities to apply AI/ML to day-to-day operations and analytics.
- Create clear summaries, visuals, and readouts that make complex behavior easy to understand for non-technical stakeholders.
Requirements & Skills
- 3+ years of experience in ecommerce, CRM, lifecycle marketing, or a related field with a focus on analytics.
- Strong analytical mindset with an understanding of customer data, data hygiene, and database marketing principles.
- Strong in SQL and working with large datasets.
- Strong communication skills, with the ability to translate complex strategical requirements into technical terminology.
- Hands-on experience building workflows to improve operational efficiency via AI (Claude, ChatGPT, etc).
Preferred Qualifications
- Experience with real-time CDPs or CRM systems, ideally Adobe Experience Platform & Journey Optimizer.
- Background in retail, e-commerce, or multi-brand organizations.
- Understanding of email deliverability fundamentals (bounces, complaints, sender reputation, engagement signals), email authentication records (DMARC, DKIM, etc), and sender reputation management.
About You
At Fanatics, we value transparency and honesty. If you don't meet every single requirement, that's okay – we still want to hear from you! We believe in the power of diverse experiences and talents. If you're excited about the role and confident that you can contribute, don't hesitate to apply. We're genuinely interested in how your unique skills and perspective can help us build something amazing together.
Compensation
The salary range for this position is $80,000-$100,000, which represents base pay only and does not include short-term or long-term incentive compensation. When determining base pay, as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training.
Where You'll Work
- Office location: Jacksonville, FL or San Mateo
- Hybrid work environment with flexibility between 3 days in office and 2 days remote work.
- Fast-paced team environment with exposure to multiple aspects of the Fanatics Commerce business.
What's in it for you
Culture
Join a team where you're surrounded by top-tier talent, driven by a shared passion to relentlessly enhance the fan experience. With a focus on collaboration, support, and continuous development, you'll be empowered to help shape a culture that celebrates both individual and team successes.
Benefits
We provide a wide range of health, financial, legal, and development assistance, including wellness programs with fitness and weight management partners, paid maternity paternity leave, and infertility treatment. Additionally, we offer flexible time off to help you recharge, along with a competitive 401k plan to support your financial future. At Fanatics, we're dedicated to supporting you in all aspects of work and life.