マーケティングマネージャー
Job Details
Marketing Manager for Japan at Chrono24, the world's largest luxury watch marketplace, overseeing both B2C demand generation and B2B partner growth through localized content, CRM campaigns, and lifecycle marketing. You'll build marketing infrastructure from scratch while managing vendor relationships and coordinating with global teams, requiring 5+ years of localization and marketing experience with native Japanese fluency and business-level English.
About the Role
About
Chrono24 is one of the world's largest online luxury watch marketplaces. We connect buyers and sellers around the world, bringing transparency, reliability, and efficiency to the watch market by combining passion for timepieces with cutting-edge technology. As a global platform with over 9 million monthly visitors, we are used by watch enthusiasts and sellers worldwide.
What you can expect
As a Marketing Manager for Chrono24's Japan market, you will contribute to local market growth from both B2C and B2B perspectives. In this role, you will work under the APAC Marketing Lead based in Tokyo, collaborating daily with the APAC team and global specialist teams to plan, execute, and improve marketing initiatives optimized for the local market. This is a role with significant discretion where you will identify challenges, build frameworks from 0→1 at a fast pace, and translate them into repeatable operations. Your main missions are to increase brand awareness in the Japan market, acquire users, improve engagement, and acquire, activate, and retain partners. In particular, we expect you to provide a consistent brand experience by producing high-quality content and localization for Japanese market customers and partners. Your performance will be evaluated through growth in MAU and MARU, increases in Request numbers, improvements in customer loyalty and LTV in B2C, and partner activation and pipeline creation in B2B.
Expectations for this position
- Drive expansion of B2C demand in the Japan market and improve LTV through CRM, local content, local campaigns, and Paid Media
- Consistently support B2B partners from acquisition through activation and continued use, driving their growth
- Act as a bridge between global and local perspectives, collaborating with relevant parties to deliver high-quality, executable marketing
- Lead from 0→1 launch through operational standardization, achieving results by discerning priorities within limited resources
Why this position is important now
The Japan market is one of the most important markets for Chrono24 with significant growth opportunities. We believe that strengthening marketing tailored to the local market and accelerating growth on both B2C and B2B sides play a crucial role in this position. We are recruiting for a core position to leverage global strengths while combining execution capability and local perspective in the Japan market to generate higher results.
Main responsibilities (Japan market)
B2C (Demand Generation)
- Manage content creation and localization quality for communications on platforms and CRM
- Execute local campaigns in collaboration with media, community channels, and other partners as needed
- Drive business growth through improvements in MAU, MARU, and retention
- Execute event initiatives
B2B (Partner Growth)
- Plan, produce, and edit partner content, ensure localization quality, and execute initiatives across the entire partner lifecycle from acquisition through activation and continued use
- Ensure quality of partner support and training materials (presentations, case studies, etc.) and create new materials as needed
- Execute events and trade marketing initiatives
- Create content and ensure localization quality for regular communications such as newsletters and feature release announcements
Cross-functional responsibilities
- Collaborate with Marketing, Account Management, Product, Data, and Legal departments
- Manage local vendors (agencies, production companies, media, etc.)
- Provide weekly reporting to the APAC Marketing Lead
What sets you apart
Required qualifications
- Language skills (Native-level Japanese / Business-level English)
- 5+ years of hands-on localization experience (experience in planning, producing, and editing Japanese content with high attention to quality for natural and readable Japanese)
- Understanding of the Japan market
- Lifecycle marketing / CRM operations experience, hands-on experience with marketing tools
- Data-driven thinking
- High communication skills
- 5+ years of marketing experience (B2C marketing, campaign execution, agency management experience. B2B growth / enablement experience preferred)
Preferred qualifications
- Experience in luxury, watches, or marketplace industries
- Tool experience examples: GA4, Looker, Qlik, Asana, Jira, Canva
- Vendor management experience From selection through SLA management
- Experience in event planning and on-site execution
Ideal candidate profile
Self-reliance / Speed of action
Someone who can gather necessary information, form hypotheses, act quickly, and turn learnings into action
Ownership
Someone who can create standards from 0→1 and scale them to 1→n
Structural thinking and prioritization
Someone who can deliver maximum results even within limited resources
High communication skills and collaborative mindset
Someone who can collaborate with diverse global teams and clearly define roles, deadlines, and responsibilities Someone who can adjust communication to their audience and has strong writing skills in both English and Japanese Someone who prioritizes team success, takes action beyond their role when needed, and supports problem-solving and progress
Compliance
You will perform your duties in compliance with personal data protection, advertising regulations, and brand/legal policies
What we offer
Diversity@Chrono24: We believe in the power of diversity.