CRM Platform Developer – Adobe Journey Optimizer
Job Details
Build and optimize personalized marketing journeys and campaigns in Adobe Journey Optimizer for millions of sports fans, handling schema enhancements, journey orchestration, A/B testing, and real-time content delivery. Requires 5+ years of marketing tech platform experience with strong HTML/CSS/Handlebars skills and the ability to translate business requirements into technical solutions in a fast-paced agile environment.
About the Role
About Fanatics Commerce
At Fanatics Commerce, we're more than just a leader in licensed sports merchandise – we're a team united by a relentless passion for our fans and a commitment to innovation. We live by our BOLD Leadership principles: We Build Championship Teams, we're Obsessed with Fans, we embrace a Limitless Entrepreneurial Spirit, and we approach every challenge with a Determined and Relentless Mindset. If you're ready to contribute to a dynamic, fast-paced environment that thrives on collaboration and growth, we want you to be part of our team.
Role Overview
The CRM Platform Developer is the one to bring the ideas to life, bringing millions of fans closer to their passion. This role is central to the execution of personalized marketing campaigns, lifecycle automations, and 1-1 touchpoints in an agile marketing-led team. The ideal candidate is a creative problem-solver who enjoys turning business challenges into smart technical solutions. They bring curiosity and initiative to their work, actively contribute ideas, stay current with marketing technology trends, and navigate obstacles to deliver meaningful business impact. Experience with omni-channel marketing strategies enables them to thoughtfully apply technology in service of the broader customer experience.
How You Will Make an Impact
- Propose and execute end-to-end solutions to meet our CRM Program's goals
- Schema and data enhancements in AJO based on upstream events
- Code & fragment changes in AJO
- Journey orchestration changes
- Analyze outcomes and performance KPI's
- Design and execute A/B and multivariate Experiments in content and journeys
- Work closely with business stakeholders to collect detailed functional requirements
- Translate functional requirements to technical solutions
- Coordinate with Technical Leads to develop, test, and deploy solutions to Production environments
- Writing code and supporting documentation for development projects
- Seeks new information to solve new problems to meet our customer experience & marketing performance goals
- Analyzes gaps and overcomes obstacles to create efficient, streamlined automations
What You Bring to the Team
- 5+ years of experience designing and creating personalized content and real-time journeys on Marketing Technology platforms, preferably Adobe Experience Platform
- Excellent written and oral communication skills
- Sharp analytical and troubleshooting skills
- Expertise developing visual components using HTML, CSS, and Handlebars template languages
- Familiarity with agile development and related software like Jira
- Strong organizational skills
- Strong interpersonal skills enabling the individual to interact effectively with various levels of individuals.
- Ability to work effectively solo or in a team environment
What Sets You Apart
- Adobe Journey Optimizer Certifications – Practitioner and Developer
- Adobe Real-Time CDP Certification – Practitioner and Developer
- Experience with connecting cloud applications using API's
- Experience using CI/CD and repository platforms like GitHub
A Note From Us
At Fanatics, we value transparency and honesty. If you don't meet every single requirement, that's okay – we still want to hear from you! We believe in the power of diverse experiences and talents. If you're excited about the role and confident that you can contribute, don't hesitate to apply. We're genuinely interested in how your unique skills and perspective can help us build something amazing together.
Where You'll Work and What's Required
- Hybrid work schedule – three days onsite and two days remote
- Fast-paced team environment with exposure to multiple aspects of the Fanatics Commerce business.
What's in It for You
Culture
Join a team where you're surrounded by top-tier talent, driven by a shared passion to relentlessly enhance the fan experience. With a focus on collaboration, support, and continuous development, you'll be empowered to help shape a culture that celebrates both individual and team successes.
Benefits
We provide a wide range of health, financial, legal, and development assistance, including wellness programs with fitness and weight management partners, paid maternity paternity leave, and infertility treatment. Additionally, we offer flexible time off to help you recharge. At Fanatics, we're dedicated to supporting you in all aspects of work and life.